4 Keys to Building a Strong Digital Presence

By Alison Pfaff Mar 24, 2020

If you’re looking to make a splash for your brand or business in the digital world, there really is no time like today to tap into digital marketing.

Over the last few years, digital marketing has seen impressive periods of growth, with some reports indicating it will have an industry-wide spend of nearly $121 billion by 2021. Plus, 97% of consumers use the web to search for local businesses. Consumers go online to shop, read and post reviews, and browse through company sites. If your customers are online, you should be too.

A strong digital presence reinforces what you have to offer your target market. It helps demonstrate why your product or service is the best and why you must be included in a consumer’s purchasing decision.

Establish or revive your company’s digital presence with a few simple yet impactful strategies.

  • Stay positive. As a company, you should be motivated to get positive reviews — not only do these reviews reflect the quality of your work, but this posted feedback functions as additional promotion for your brand or business. Avoid negative reviews at all costs. Look across all platforms to make sure you have a good reputation.
  • Keep user experience in mind.  Web designers can work to expand your online presence when it comes to your website. High-quality designers will stay on top of online trends and incorporate them into your site, optimize your website for higher engagement rates, and make your online experience enjoyable for your users.
  • Invest in Search Engine Optimization. SEO is a wise investment for those who have a website that deserves customer attention. With so many consumers using search engines to research a product, service, or business before making a purchasing decision, you need to make sure your site can actually be found by search engines.
  • Create Content. Not only should you be creating content for your target audience, but you should also make sure that content is relevant and valuable. High-quality content, posted and promoted regularly on social media, will generate revenue for your company and build a strong foundation of customer loyalty.

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