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Alison Pfaff
President at Hearst StoryStudio, VP of Content Marketing at Hearst Newspaper Group
Social Media
What Types of Social Posts Encourage Engagement?
It's 2020 and social media is core to virtually every brand and...
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Content Marketing
20 Actionable Content Tips for Real Estate Marketers
The benefits of content marketing for real estate agents and...
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Small Business
3 Inexpensive (Yet Effective) Branding Strategies for Small Businesses
Even if you're not a large company, you can still make a big...
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Digital Advertising
This is Why Consumers Hate Ads – And What You Can Do About It
At some point, an advertisement will have led you to a new service...
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Podcasts
This is What’s Really Driving Podcasting Growth
When we pay attention to statistics, we learn what is happening...
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Content Marketing
What Makes "Great Content" Great
With today's overload of digital content, the last thing you want...
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Content Marketing
Should Content Distribution Be Paid For?
Sometimes it feels like even your highest quality content is...
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Content Marketing
Using Content to Reach New Customers
You use content to inform, entertain, serve, and support current...
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Interactive
What it Takes to Design Successful Interactive Content
The numbers are in. The secret to an effective content marketing...
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Content Marketing
Get Inspired by These 11 Standout Quotes from Content Marketing Experts and Creators
Even with a powerful marketing team behind you, it doesn’t hurt to...
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Digital Marketing
You May Be Surprised How Much Going Local Can Help Your Brand
Have you thought about how powerful a local audience can be?
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Content Marketing
This Brand is Using Data to Do Content Marketing Right
Content marketing, defined as “a strategic marketing approach...
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Video
Interactive Video Will Transform Your Marketing Strategy
It’s time to get creative with video.
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Content Marketing
Does Your Content Marketing Strategy Need a Refresh?
Michele Linn, former head of editorial at the Content Marketing...
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Content Marketing
8 Reasons Why Your Content Strategy Needs Interactive
It’s a fact: interactive content is the latest and greatest way to...
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