Alison Pfaff

President at Hearst StoryStudio, VP of Content Marketing at Hearst Newspaper Group

What Are Audiences Actually Looking for in a Healthcare Story?

There is simply no denying that every healthcare marketing strategy... Read More

The Content Marketing Rules You Should Break

Sometimes rules are meant to be broken. And in the world of content... Read More

How B2B Content Benefits From Emotion

Perhaps your favorite marketing campaign probably pulled at your... Read More

B2B Content Tips for Different Goals

No matter the kind of goal you have, there is always content you can... Read More

Reach and Connect With Your Cannabis Customers with Curated Content

  In the cannabis industry, demand has never been a problem. Across... Read More

The Content Marketing Playbook

Content marketing, a strategic marketing approach that focuses on... Read More

Ecommerce Marketing: Strategies to Put to Work in 2021

With businesses still recovering from pandemic-related closures and... Read More

How These 3 Major Industries Are Adapting to the "New Normal"

There's no denying the impact the COVID-19 pandemic has had on the... Read More

2021 Content Marketing Predictions From the Experts

Having lived through 2020, a crystal ball for this year would... Read More

Content Marketing Trends to Watch in 2021

There’s nothing worse in marketing than coming off as out-of-touch.... Read More

What Does a Successful Real Estate Marketing Campaign Look Like?

Whether you’re new to real estate or already an experienced realtor,... Read More

From the Experts: The Best Tips for Generating Unique Content

Industry thought leaders always stay relevant and valued by consumers... Read More

30 Email Marketing Call to Action Examples You'll Want to Remember

Segmented email sent to your subscribers is more than just a simple... Read More

3 Content Marketing Methods for Outstanding Lead Generation Results

You don’t have to search for a secret method when it comes to... Read More

4 Keys to Building a Strong Digital Presence

If you’re looking to make a splash for your brand or business in the... Read More

These Video Marketing Statistics Will Inspire You Get Started with Video in 2020

Still not quite sure your brand or business needs a video marketing... Read More

What Types of Social Posts Encourage Engagement?

It's 2020 and social media is core to virtually every brand and... Read More

20 Actionable Content Tips for Real Estate Marketers

The benefits of content marketing for real estate agents and... Read More

3 Inexpensive (Yet Effective) Branding Strategies for Small Businesses

Even if you're not a large company, you can still make a big impact... Read More

This is Why Consumers Hate Ads – And What You Can Do About It

At some point, an advertisement will have led you to a new service or... Read More

This is What’s Really Driving Podcasting Growth

When we pay attention to statistics, we learn what is happening with... Read More

What Makes "Great Content" Great

With today's overload of digital content, the last thing you want to... Read More

10 Compelling Quotes about the Power of Storytelling for Brands

If your brand doesn't tell a story, it's not making the impact it... Read More

Should Content Distribution Be Paid For?

Sometimes it feels like even your highest quality content is getting... Read More

Using Content to Reach New Customers

You use content to inform, entertain, serve, and support current... Read More

What it Takes to Design Successful Interactive Content

The numbers are in. The secret to an effective content marketing... Read More

5 Tactics We Use at StoryStudio to Amplify Your Content

Content breeds credibility. In fact, when evaluating both companies... Read More

Get Inspired by These 11 Standout Quotes from Content Marketing Experts and Creators

Even with a powerful marketing team behind you, it doesn’t hurt to... Read More

You May Be Surprised How Much Going Local Can Help Your Brand

Have you thought about how powerful a local audience can be? Read More

This Brand is Using Data to Do Content Marketing Right

Content marketing, defined as “a strategic marketing approach... Read More

Interactive Video Will Transform Your Marketing Strategy

It’s time to get creative with video. Read More

A Comprehensive Content Marketing Strategy Doesn't Need a Large Budget

If your finger is on the pulse of today’s marketing trends, you know... Read More

Does Your Content Marketing Strategy Need a Refresh?

Michele Linn, former head of editorial at the Content Marketing... Read More

8 Reasons Why Your Content Strategy Needs Interactive

It’s a fact: interactive content is the latest and greatest way to... Read More

50 Questions to Help You Define Your Target Audience

You may know what you’re trying to sell, but do you know who you’re... Read More

How Content Impacts Your Brand

The business landscape is constantly evolving and always competitive.... Read More

5 Proven Facts Every Content Marketer Should Know About Engagement

One of the biggest indicators that your business is providing value... Read More

12 Content Marketing Stats that Demand Your Attention

What’s growing faster than content marketing these days?  As... Read More
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