Alison Pfaff

President at Hearst StoryStudio, VP of Content Marketing at Hearst Newspaper Group

These Video Marketing Statistics Will Inspire You Get Started with Video in 2020

Still not quite sure your brand or business needs a video... Read More

What Types of Social Posts Encourage Engagement?

It's 2020 and social media is core to virtually every brand and... Read More

20 Actionable Content Tips for Real Estate Marketers

The benefits of content marketing for real estate agents and... Read More

3 Inexpensive (Yet Effective) Branding Strategies for Small Businesses

Even if you're not a large company, you can still make a big... Read More

This is Why Consumers Hate Ads – And What You Can Do About It

At some point, an advertisement will have led you to a new service... Read More

This is What’s Really Driving Podcasting Growth

When we pay attention to statistics, we learn what is happening... Read More

What Makes "Great Content" Great

With today's overload of digital content, the last thing you want... Read More

Should Content Distribution Be Paid For?

Sometimes it feels like even your highest quality content is... Read More

Using Content to Reach New Customers

You use content to inform, entertain, serve, and support current... Read More

What it Takes to Design Successful Interactive Content

The numbers are in. The secret to an effective content marketing... Read More

Get Inspired by These 11 Standout Quotes from Content Marketing Experts and Creators

Even with a powerful marketing team behind you, it doesn’t hurt to... Read More

You May Be Surprised How Much Going Local Can Help Your Brand

Have you thought about how powerful a local audience can be? Read More

This Brand is Using Data to Do Content Marketing Right

Content marketing, defined as “a strategic marketing approach... Read More

Interactive Video Will Transform Your Marketing Strategy

It’s time to get creative with video. Read More

Does Your Content Marketing Strategy Need a Refresh?

Michele Linn, former head of editorial at the Content Marketing... Read More

8 Reasons Why Your Content Strategy Needs Interactive

It’s a fact: interactive content is the latest and greatest way to... Read More
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