Avoid These Common Podcasting Mistakes
Available both when and where people want them, podcasts are now a popular way for brands and businesses to communicate relevant and valuable content to audiences.
Be sure to make a good impression with listeners, both new and old. Here are the most common podcasting mistakes to avoid.
Consistency is key! Not only do you want to publish podcast episodes on a schedule that is consistent, but you want your content, as well as your brand’s or business’s tone and voice, to be consistent. Listeners who are looking to hear from you will expect new content depending on the schedule you set. Be consistent, and you will grow your audience.
Expecting popularity, fast.
Using low-quality recording equipment.
Remember, content should be relevant and valuable. At the same time, your podcasts should be listenable, too. Even if you attract listeners, you won’t keep them if their listening experience is not enjoyable. Purchase high-quality equipment for a high-quality podcast!