Getting Started With Sponsored Content

By Taryn Anderson Oct 1, 2019
We all know that content is a wildly powerful marketing tool for brands.

In fact, according to research by Hubspot, people remember branded content twice as long as they remember traditional advertisements. Plus, it is 22x more engaging than banner ads.

From long-form articles to podcasts and videos, creating valuable content requires a bigger investment than using other advertising channels and takes time to produce. However, sponsored content results in way more bang for your marketing buck. Branded content distributed by a trusted publisher results in 50% higher brand lift.
 

If you are considering pursuing a branded content strategy, but are unsure about devoting your own time and resources to creating branded content that works, hope is not lost. That's where we come in.

The StoryStudio produces end-to-end custom branded content experiences. Expertly designed and targeted native advertisements are included in all campaigns to bring readers to the content, ensuring content is put in front of the right people. Content lives on Hearst's digital publications and is in the look and feel of the site, creating a non-disruptive experience for your audience while lending the credibility of the Hearst name to your brand. With trusted local publications spread out throughout the United States, brands have access to both regional and national audiences.

Learn more about what we can do for your brand:

 

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