Ideas for Winning Content for Digital Marketing Newbies

By Taryn Anderson Jun 12, 2019
If you’re new to content marketing, you may also be new to the benefits content will bring your brand or business. Content breeds credibility and trust, determining how people feel about your brand, and content strength accounts for 71% of how a brand performs, determining how “meaningful” a brand’s service or product is. (NewsCred)

The customer journey comprises moments and experiences where customers engage with content in some way. Because coming up with content ideas can be difficult, here is a list of ideas perfect for a future content marketing master.

1. Blog posts

  • From company announcements to product details, there’s virtually no limit to what you can post on a blog. According to Forbes, sites with blogs have an increased chance of being on the first page of search engines like Google, and websites that include a blog have 434% more indexed pages than those that don’t!

2. Podcasting 

  • Turn what’s written into something that can be heard. Podcast audiences are growing exponentially, so consider exploring this option. After all, US podcast advertising captured $314 million in revenue in 2017, which was an 86% growth over 2016’s $169 million. (iab)

3. Automated emails

  • Schedule and send relevant and valuable content to inboxes. This effectively and consistently reaches your audience. Remember, 40% of email readers want emails from brands to be more informative and less promotional. (Adweek)

4. E-books

  • Have a lot of long-form content that you want to be more digestible? Try taking some blog posts and publishing them together for your audience to read and enjoy. 

5. Demos

  • Show how amazing your product is by showing how it functions! A product demonstration can be the last nudge your customers need to make their purchase decision. 

6. Live streams

  • Have a branding event you want everyone to see? Informally engage with your audience by setting up a livestream.

7. Social media posts

  • Harness the power of social media platforms like Facebook, Twitter, and Instagram. These don’t need to be used for personal accounts — plenty of brands and businesses have accounts, as they understand that these platforms provide critical opportunities to engage with new and existing customers.  

 

 
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