Interactive Video Will Transform Your Marketing Strategy
It’s time to get creative with video.
Video content is a powerful tool to grab the attention of your target audience. Most companies have at least dipped their toes in when it comes to creating video content. At this point consumers are used to being bombarded with videos every time they scroll down their Facebook News Feed or read a blog post. That’s why it’s important now more than ever to craft innovative, interactive video content that will not only stand out to your audience, but be engaging and leave a positive impression of your brand.
If you’re looking to engage and excite consumers—while staying miles ahead of competitors—create interactive video.
Wondering what interactive video can do for you and your target audience?
With interactive video, you can easily link to your social media platforms.
Did you know brand videos on YouTube can post external links with annotations? This allows you to bring your video viewers directly to your social pages and more qualified leads into the funnel. This makes interactive video a valuable part of your integrated marketing efforts.
Harness viewer traffic and bring them to the top of the funnel.
Did you know you can even ask viewers to visit your other content in the annotations on an interactive video? Issue a call to action—“Get 15% off your first order!”—and link to your website, blog post, or online store. The linked annotated text won’t interrupt your video and can give users a major opportunity to engage even further while you bring them through the conversion path.
Increased viewer attention.
Increase your digital reach.
When your content is interactive and provides value to your viewers, more will subscribe to your channels or email lists. And, as viewer engagement increases, so will video shares. Quality interactive video is a huge opportunity for brands to grow their contact lists and reach new potential customers.
Want to get started creating interactive video for your brand? Contact StoryStudio to learn what we can do for you.