Marketing Your Small Business During COVID-19
Social distancing may be our new normal, but that doesn’t mean you should feel distant from your customers.
Everyone is feeling the effects the current COVID-19 pandemic, but small businesses are especially vulnerable during these uncertain times. Businesses are closing their physical doors and pivoting to online platforms to keep sales alive, and consumers are looking for guidance and resources to help with navigating the present day and preparing for the future ahead.
Amid the coronavirus, you can still keep your small business thriving. Here are a few of the best marketing practices you should get familiar with.
Let customers know that you’re there for them. It's important for brands and businesses to be sensitive and considerate in addressing the current situation and focus on spreading a positive message. Focus on creating authentic, helpful, and educational content that will add value. If you reassure your customers so they know you are there to support them, they will return the favor.
Get familiar with social if you're not already active. Social media channels are a great way to directly reach your customers and provide them important information and updates. As people spend more time at home due to shelter-in-place, they're also spending more time on social media. 38% of social media users reported that they are spending significantly more time on Facebook due to COVID-19 (Statista), a trend seen across other channels as well. Use social media to engage your customers and build a dialogue to show that you're listening and you care.
Have extra downtime because of the virus? Use it to update your website. If you don't already have them, build landing pages that will allow you to collect customer contact information. If you don't already have an online store, build one. Make sure your website is easy to navigate, engaging, and is updated with all your most recent information. If you have changed your hours or offerings due to COVID-19, make sure that information is front and center!
Remember, customer relationships are key. Keep communication with your audience open and ongoing, and be empathetic in your approach to crafting new content. What would you want to hear from businesses during this uncertain time if you were a consumer? Consider questions like this as you market your brand or business moving forward.