The Ultimate List of Email Marketing Statistics

By Taryn Anderson Nov 20, 2019

Although Instagram influencers and Facebook chatbots are innovative marketing investments that sound like an attractive use of your time and money, dont forget to go back to the basics every now and then.

Email marketing is one of the most trusted forms of digital marketing, and even though it is not as flashy as other ways of reaching your target audience, email marketing is still worth the energy.

In fact, email marketing generates $38 for every dollar spent, an incredible ROI that shouldn't be ignored.

Still hesitant about email marketing? Here are a few statistics that might convince you otherwise.


  • 99% of consumers check their email every day. (DMA Insights)
  • 59% of people surveyed by SaleCycle say marketing emails influence their purchase decisions.
  • More than 50% of US respondents from a survey by Hubspot say that they check their personal email account more than 10 times a day, and it is their preferred way to receive updates from brands.
  • The number of active email users worldwide is expected to hit 4.4 billion people by 2023. (Statista)
  • Marketers who use segmented email campaigns note as much as a 760% increase in revenue. (Hubspot)
  • 93% of B2B marketers use email to distribute content. (Content Marketing Institute)
  • 59% of marketers say email is their biggest source of ROI. (emma)
  • 80% of business professionals believe that email marketing increases customer retention. (Emarsys)
  • 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. (VentureBeat)
  • The most opened emails relate to hobbies, with an open rate of 27.35%. (Mailchimp)
  • B2C marketers who leverage automation have seen conversion rates as high as 50%. (eMarketer)
  • Mobile opens accounted for 46% of all email opens. (Litmus)
  • 2.5% of subject lines contain emojis today. (Send Check It
  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Experian) Using emojis in email subject lines can help increase email open rates on mobile devices.
  • U.S. companies will spend over $350 million on email advertising in 2019. (Statista)

 

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