This Brand is Using Data to Do Content Marketing Right
General Electric is well known in the industry for its viral B2B content marketing campaigns. According to General Electric, they pair “science and design to simplify the complexity and drive a deeper understanding of the context in which we operate.” Data-driven content creation is a General Electric strong suit. In fact, one section of its public-facing website consists entirely of data visualizations. This use of data to appeal to its audience is one of the reasons why General Electric’s content marketing campaigns have been such a success.
Content on the GE Reports hub
General Electric turns data into dynamic and visually interesting infographics and charts to captivate their audience while educating them on the benefits of their product offerings. The GE Reports content hub highlights thousands of projects they have worked on and their successes along with the hard data to back it up, both building awareness for their brand and growing trust from readers, including past, present, and future customers.