Use These Tips for Visualizing Data To Create Stellar Infographics

By Taryn Anderson May 19, 2020

Dealing with a lot of data? In the mood to show your target audience the real facts and figures behind your company’s success? It's time to delve into infographics.

What is an Infographic?

An infographic is a visual representation of information that breaks down complex topics in ways that are easier for readers to digest. The infographic acts as a superb marketing tool because more often than not, people remember what they have seen more than what they read.

Well-designed infographics play a key role in many brands' content marketing strategies. They are especially important at a time when dealing with lots of statistics and data so consumers don't get fatigued from reading through the details and can consume the highlights in a visually exciting way. When consumers don’t want to or don’t have the time to read through long articles, the infographic is one of the best ways to attract and inform new customers.

Here are some tips to best visualize your data.

1. Keep it simple.

Grab reader attention by creating simple headlines that showcase important numbers in strategic ways. This means you should lead your infographics with an impressive fact, figure, or statistic in the headline, and later explain the statistic in smaller text under the headline.

2. Is this relevant?

Stay on topic — make sure the numbers you choose are relevant to your infographic’s overall point.

3. Time to trim the fat.

Remove the unnecessary. When you visualize data in an infographic, you’re making an argument and driving home a point. Make sure you eliminate the visual elements (like extra words, illustrations, and decorations) that do not support the claims you are trying to make.

4. Presentation matters.

Choose the right chart. What message are you trying to convey? What audience are you trying to reach? What do you want to achieve with your infographic? Different kinds of charts (bar charts, pie charts, line charts, and more) can tell different kinds of stories - select the right one!

5. User experience should be your main focus.

Select legible fonts. When you minimize distracting fonts and visual elements, your readers will better understand and enjoy your infographic.

6. Great design is essential.

Keep contrast between colors for charts and data comparisons. When colors are too much alike, readers can’t tell the difference! This will render your infographic ineffective. You should also keep the design on brand by using the same colors and brand voice as your other digital materials.

 

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